Cannes Lions

WHISKAS CAT FOOD

WHYBIN TBWA, Sydney / MASTERFOODS / 2005

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Description

This demonstrates preference for the improved Whiskas product. Tests proved 8 out of 10 cats prefer it to the previous recipe. Using disruption we made a story from “the other two”, instead of playing on the ‘8 out of 10’ It also builds on Whiskas’ global positioning of ‘taste preference’

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