Diageo challenged us to imagine and build a brand destination that showcased the lifestyle of the Johnnie Walker consumer during the holiday season.

What would it be like at Johnnie Walker’s place? It had to be sexy and masculine with vintage charm. And a hell of a good time.We developed a space to house 3 experiences: tastings with a Master of Whisky, private events and a Bring Your Own twist where bottle service met education.

With over 2,000 guests enjoying the Holiday House of Walker and a half million street impressions, the month-long activation was a huge success. Social media was buzzing with #johnnywalkertasting and influencers and celebrities, as well as other guests, fell in love with the style and charm of the space – and of course, the whisky. From a client perspective, they were so happy with the result that this upcoming holiday season we will be bringing the experience to more cities. Now that calls for a toast.