Cannes Lions

WHITE GOODS

COLENSO BBDO, Auckland / FISHER & PAYKEL / 2011

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Overview

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Credits

Overview

Outcome

In response to our communications, 58,320 NZ’ers uploaded photos of their lonely sock.147,000 NZ’ers visited our site – spending on average 4 minutes in the environment.73% of NZ saw the campaign, and those who saw it, had DOUBLE the level of admiration for the brand.

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