Telecom is all about getting closer to something or someone even when far away and NetCom are aiming to bring people closer together. Inviting someone you don't see that much to go see a movie does exactly the same. By inspiring people to think about who they would invite, we made the 2-for-1 offer relevant to NetCom's brand position.

Awareness of the 2-for-1 offer more than tripled and the number of cinema tickets sold went up by 425% compared to year before. More than 8,000 applications for cinema tickets received on the web site, resulting in massive PR about the initiative. The documentary from behind the scenes got 155,000 views on YouTube/Facebook (population 5 mill), and Facebook ads generated more than 13,000 likes. Petter Høie at Facebook Norway: This is the best performing campaign we have delivered in the Nordics."