Whoppernoshow.com was the first promotional travel service that found super low-cost tickets (as low as 6 EUR) to various European destinations, which Whopper fans could purchase and use to pass security check at the airport, in order to access the Burger King restaurant.

At the restaurant, they could exchange the boarding passes they had purchased online, for free Whopper meals (priced 12 EUR) and go back home without flying anywhere. Fans received their favorite burger menu only right after their flight took off without them.

We launched the promotional website where people could purchase the low cost tickets, in partnership with Vola.ro.

Our campaign consisted in numerous billboards across Bucharest hot spots, on the way to the airport and inside the airport, and banner campaign targeted on foodie, going-out and delivery websiters.

After Whopper fans bought the tickets, their flights were scheduled from as soon as 48h to up to a month after the purchase.

We also got fans to send us on our website video-proof of them after they have missed their fights and enjoyed the Whopper meals, in exchange for free Whopper No-Show memorabilia (mugs and T-shirts).

Even after the promotion is over, the WhopperNoShow.com website still redirects to Vola, because Burger King fans got the trick and can always go for a low-cost ticket whenever they fill like going for a Whopper without flying out of Romania.

Burger King Romania awareness more than doubled.

18% sales increase during the promotion.

Burger King Romania plans to open a restaurant in the city.

A single country stunt led to worldwide brand engagement.

Die-hard Whopper fans loved the idea and actually went for our hack.

Even if the airport tried to shut down our campaign and our promo is over, people got the idea, and nobody can stop them to purchase low-cost tickets to access the airport and go for a Whopper.