Endocrinologists are fascinating. They treat a disease that has no cure and usually gets worse and yet they have a fire inside them that keeps them going day after day. When we took a deeper look at what motivates them, we discovered that they are driven by something we all share – a deeply personal connection – usually to someone close to them. And like all good human relationships these connections are really stories – intimate stories that shape us in ways that last a lifetime. We wanted to bring those stories to life with a series of videos that get to the heart of that connection. So, we asked a simple question: Whose diabetes do you have? Then we captured the answer in three short, inspiring films and a print campaign. The videos are available on the Lilly Diabetes website and YouTube and have been featured in congress settings.