Cannes Lions

Why did you learn to drive?

PUBLICIS BUENOS AIRES, Buenos Aires / RENAULT / 2017

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When we learn to drive, we have the illusion that driving a car will be great. But life leads us to drive only something mechanical, from point A to point B. From home to work. From work to home. Nothing exciting. Nothing to do with the illusion with which we learned to drive. This movie wants to rescue that spirit, that illusion of the beginning. So that driving is exciting again.

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