Brief:

Heinz wanted to promote their complete line of ketchup products on the biggest stage in the world: The Super Bowl. But in a place where the stakes are high and the big brands go all in, we needed to stand out and make something memorable. We needed a spot that would catch everyone’s attention, while landing the brand message and selling the products. Our goal was to create a video with all the elements that would help it go viral on the Internet even before airing it on the Big Game.

Audience:

Our target was the entire U.S. population.

Insights:

Everyone knows that hot-dogs can’t live without their favourite condiments. So that’s exactly the story we told. Daschunds in hot-dogs costumes running across a lush field towards the Heinz family to the tune of Harry Nilsson’s romantic ballad “Without you”. A metaphorical, yet literal, beautiful ode to one of the best pairings in the history of food: hot-dogs and Heinz.

A social film at the core, with every element carefully added so that it would make the internet fall in love with it.