Staying within a designated Budget, we gave Knorr Food Innovations a new energy by using gigantic cutouts of the product.

Some of the restrictions faced pertained to the Laws connected to the use of Public Spaces for advertisement purposes, which narrowed down the possibilities for us but we overcame these obstacles

The context was that the product is a a well known brand, which set the tone for the campaign. Keeping that in mind we did something that ultimately brought excitement for commuters to look at the new visuals.

- 100 Million+ eyeballs

- 44% Reach of Desired TG as per MOVE

- Some great posts on Social Media & Pictures posted by commuters

- Since it was an integrated campaign, the impact on sales was overall great

- In order to remain premium, we chose the best arteries of Pakistan

- We were present at both Urban, Semi Urban & Rural Pockets Pakistan, synchronizing with the product availability nationwide