Cannes Lions

Wild Trip

LEO BURNETT FRANCE, Paris / DELIPAPIER / 2016

Film
Film

Overview

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Overview

Description

We discover a couple on weekend “back to nature” break in the forest.

We understand that the man and woman are both in very different states of mind.

During his trip, the man wants to experience all the sensations of life in the wild, confident that he can live without any comforts. He will successively try to do everything “caveman-style”: light a fire, hunt, fish…

His wife on the other hand doesn’t intend to renounce her creature comforts.

Their “rivalry” is apparent, but as the man’s attempts to get back to nature fail one after the other, the wife’s attachment to comforts appears to be the more logical approach.

In the conclusion, his wife teaches him a good lesson, by forcing him to go through with his experience to the bitter end: If he insists on forgoing all comforts, then he’ll have to do without his roll of toilet paper.

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