Clients in the UK and in France loved the idea. They recognised that the small sales target (2000 units) and low communications budget wouldn’t have achieved the impact this activation did. While hard results were sought it was also clear that this approach would have a more positive dealer and PR effect than a small scale campaign in traditional media.More than 12,500 microsite visitors produced 1,300 conversions through to product page. 200 were interested in a brochure and 176 a test drive. These response ratios are considered successful and the campaign is likely to be re-activated in future.