Windows Vista wasn’t the most popular product in history. To say the least. So when it was time to make Windows 7, Microsoft made a surprising move. They reached out to their billion-plus customer base for feedback. And then actually listened. They also created the largest Beta Testers program ever, where millions of people could try out early Beta versions of the software and provide direct suggestions. The MY IDEA integrated campaign showcases these very real people from all over the world - in all sorts of advertising mediums - and the very real ideas they provided. All of the contributors, proud of their contribution, happily and accurately declare: WINDOWS 7 WAS MY IDEA.

To hit our target where they were already engaged 10 Live web shows were created and hosted on Justin.Tv. Every show featured live, real-time chat during the show and integration with Twitter. Nine site buyouts ran live PC hookup streaming banners during the show, and prior to the show ran banners featuring a custom countdown. The video from the shows was syndicated across the web, Xbox Live and even mobile. PC hook-up recruited viewers through a Facebook social applications and Current TV VCAMs. Banners were created featuring host Christian Lander with a specific product and a call to action driving the user to the manufacturer's website.

The show was a huge success driving 607,098 visits to the Microsoft page average users spent 4.3 minutes engaged in Microsoft content. 218,872 people tuned in to watch live and 1,304 people actually took the time to submit original content. The partnership with Current TV drove 102 user submissions and 35% of all viewers on the show’s YouTube channel were 18-24. Tweets increased 33,000% from the first show to the last and in-show chats increased 424%. Most importantly, paid advertising ended two weeks before the show did, and unique views and average time spent continued to grow solidly and organically.