Microsoft launched Windows 8 in 2012. It has new ways of operations.

Problems:It challenged people's habit of using a mouse to touch screen.

Insight: habits are hard to break.

We put touch to the test, literally.We produced an internet film viewing 3 masters with wonderful powers of finger. The unexpected light hearted stories touch the audience. Desire to have a trial is dramatically increased.

The second insight:people hated to wait for the computer to start up.

Challenge:consumers can not feel how fast is fast until they try it.

Idea: we put 3 women trying to finish make up during 10 a second start up time.