Cannes Lions
CUT+RUN, Santa monica / MICROSOFT / 2019
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The bone-chilling “Video Diaries” campaign for State of Decay 2 is rife with gripping intensity and ends on the unanswered question, “How Will You Survive?” The “Video Diaries” campaign - including “Coach “ - features films documenting two strangers and the choices they make to survive in a post-apocalyptic world. When their stories converge, it is revealed that their fates have been determined not by zombies – but each other.
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