Cannes Lions

WINDOWS MOBILE

McCANN WORLDGROUP, San Francisco / MICROSOFT / 2007

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

If you’ve got Microsoft’s Windows Mobile software on your phone, you can get email, schedule meetings, update your calendar, and work with Word, PowerPoint, and Excel documents remotely. In other words, you can pretty much work anywhere. This campaign takes that notion to extremes, featuring a spokesman named Frank who is put in many ridiculous, bizarre, and occasionally perilous environments to exaggeratedly demonstrate that you truly can work wherever you happen to be with Windows Mobile.

Execution

The campaign was launched in outdoor media in three major international cities, then rolled out to national coverage in the U.S., U.K., Spain, Germany, and France.

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