Cannes Lions
McCANN WORLDGROUP, San Francisco / MICROSOFT / 2007
Overview
Entries
Credits
Description
If you’ve got Microsoft’s Windows Mobile software on your phone, you can get email, schedule meetings, update your calendar, and work with Word, PowerPoint, and Excel documents remotely. In other words, you can pretty much work anywhere. This campaign takes that notion to extremes, featuring a spokesman named Frank who is put in many ridiculous, bizarre, and occasionally perilous environments to exaggeratedly demonstrate that you truly can work wherever you happen to be with Windows Mobile.
Execution
The campaign was launched in outdoor media in three major international cities, then rolled out to national coverage in the U.S., U.K., Spain, Germany, and France.
Similar Campaigns
12 items