Cannes Lions

WINTER TYRES

SPRINGER & JACOBY WERBUNG, Hamburg / MERCEDES BENZ / 2005

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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Description

On an ice-covered lake dogs try to use their four legs. They slip and can’t get back up. The voice-over picks up on this: “If you think all you need on ice is four-wheel drive – well you’re thinking wrong.“ A commercial for special winter tyres for Mercedes 4x4 cars.

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