Polifreshya is an internet community focused on the idea of getting closer, based around the Winterfresh brand. Each registered user creates their own island (highly individualised avatar). 1. The populating action lasted 6 weeks. The questionnaire was in the form of an involving game: www.zaludienie.polifreshya.pl (User ID: zkreatura Password: z9kreatura)2. Introducing new functionalities and the latest technology, we are currently processing creation changes. From March 20, the original creation can be viewed at www.first.polifreshya.pl (User ID: fkreatura Password: f9kreatura)Polifreshya archipelago has more than 30,000 registered users. Many new islands are being created every day.