Cannes Lions

Woks of Art

REVOLVER/WILL O'ROURKE, Sydney / TIGER BEER / 2016

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

WOKS OF ART.

Execution

We journeyed to the streets of Singapore and collected a stockpile of authentic, gritty woks from real Hawker chefs. These were given to a range of artists to use as a canvas. Their brief: capture the energy of Singapore’s streets – the birthplace of Tiger Beer.

The artworks were hand delivered to bar owners around Sydney and Auckland, and installed as permanent fixtures in their venues.

We documented our journey and shared it online.

Outcome

Branding now present in +25 craft bars

The film received over 2 million impressions

Tiger now #1 & #2 beer on tap at multiple venues

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2023, TIGER BEER

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