Cannes Lions
REVOLVER/WILL O'ROURKE, Sydney / TIGER BEER / 2016
Overview
Entries
Credits
Description
WOKS OF ART.
Execution
We journeyed to the streets of Singapore and collected a stockpile of authentic, gritty woks from real Hawker chefs. These were given to a range of artists to use as a canvas. Their brief: capture the energy of Singapore’s streets – the birthplace of Tiger Beer.
The artworks were hand delivered to bar owners around Sydney and Auckland, and installed as permanent fixtures in their venues.
We documented our journey and shared it online.
Outcome
Branding now present in +25 craft bars
The film received over 2 million impressions
Tiger now #1 & #2 beer on tap at multiple venues
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