Cannes Lions

WOMENS' RAZOR

OGILVY GROUP RUSSIA, Moscow / PROCTER & GAMBLE / 2011

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Overview

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Credits

Overview

Description

A home video of a public swimming pool. The camera operator spots his girlfriend and encourages her to go down the slide. As she pushes off she gets stuck.

Outcome

Viral campaign was launched on YouTube and by April, 29 it had 295 940 views. The video appeared in most viewed on YouTube on April, 22 and stayed in the Top5 of Yandex videos.

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