Research showed that in the midterm elections, 77% of people ages 18 to 29 did not intend to vote.

Rock the Vote wanted to change that stat, so they rolled out a new campaign to better connect with this young demographic of voters.

The “Care like Crazy” campaign makes it clear that those who go into the voting booth can set the direction for the country, even if those voters hold crazy, hateful views.

Want to cancel out their votes? You have to care like crazy too.