Cannes Lions

ENCOURAGE YOUNG PEOPLE TO VOTE

COLLABORATE, San Francisco / ROCK THE VOTE / 2001

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Overview

Description

This online piece was designed to appeal to a very clinical and disenfranchised 18-24 year old audience. Without preaching any single viewpoint, the viewer was encouraged to voice their opinion on various topics depicted by various stark and provocative images. By choosing a single "yes" or "no" check box, the viewer was then confronted with a straightforward fact supporting either side of the issue. At the end of the piece, the viewer was encouraged to voice their opinions at the polls, to pass the piece along to a friend and even to contact the presidential candidates via email.

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