Wonderful Halos, like all treats, are adored by children, who can often get irrationally upset when they run out. This was the basis of our 2014 strategy, which utilized the line: “If you don’t have Halos, they don’t have Halos.” The campaign features four fifteen-second spots, all starring children who make it very clear to their parents that forgetting to supply them with the “pure goodness” of Wonderful Halos was a very bad idea and a potentially dangerous proposition.