Cannes Lions

WONDERWOOD

PUBLICIS COMMUNICATIONS, Mumbai / KANSAI NEROLAC / 2010

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Overview

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Credits

Overview

Description

Nerolac wanted to inform their distributors about the launch of their Natural Wood Finish Paints.

Execution

To announce this, they created an introductory pack in, well, a block of wood.Of course, since the environment is a priority, these blocks were fabricated out of fibre.

Outcome

The packaging resulted in a 20% increase in enquiries for the product,

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