Cannes Lions

WORD MAP

LODUCCA, Sao Paulo / EASY WAY LANGUAGE CENTER / 2015

Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Google provides automatic translations services to and from 80 languages. Many with pronunciation audio. And all the history behind it like the evolution of languages across the globe, how they relate, etc, can be found on Wikipedia. So, by combining both APIs, we managed to create an experiment to visualize all this data in a simple and intuitive way.

Outcome

In the first two months, the site had over 200K visitors and 250K words/phrases have been mapped, generating over 1.5MM translations.

Similar Campaigns

12 items

2 Cannes Lions Awards
WORDS TO WATCH

LDC, Sao paulo

WORDS TO WATCH

2016, EASY WAY LANGUAGE CENTER

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