Cannes Lions

Work Responsibly

LEPUB, Milan / HEINEKEN / 2023

Case Film
Case Film

Overview

Entries

Credits

Overview

Background

In the new post covid context, hybrid working meant that lines between work and personal time became blurred. There was no more downtime and we were expected to be Always On. Everyone ended up working longer hours than ever: 38 hours more every week!

The consequence: we were all burned out. Burnout became the buzzword of the year.

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