Cannes Lions
@radical.media, New York / QATAR 2022 / 2011
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Description
These four short films were designed to be the cornerstone of a compelling and successful final bid presentation for the 2022 FIFA World Cup. The goal was to invite the voting members of FIFA's Executive Committee to "make history" by bringing the FIFA World Cup to Qatar and the Middle East.In this series, each film stood on its own as a unique cinematic experience but was designed to be integrated into a cohesive live presentation that thematically and stylistically communicated the message while conveying a sense of urgency and promise for the FIFA voting body. Each of the films, directed by Lenard Dorfman, Derek Cianfrance and Derin Seale, builds excitement and anticipation, weaving facts, narrative and emotion, as it leads towards a thrilling finale, which empowers the voters with a historic opportunity to make a brave (though logical) decision.We are truly honored to be part of this historic endeavor and looks forward to the first World Cup in the Middle East.