The UN asked us to generate essential funding for humanitarian aid. While people want to help disaster victims, often the only resource they have to give are their words of support, strength and hope which are seen across all social media channels.

Our solution: turn people’s words into action. Introducing ‘The World Needs More’ – a first of its kind marketplace for words.

Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #TheWorldNeedsMore, a percentage of the sponsored amount is unlocked. The more words people share, the more money is donated.

On World Humanitarian Day we launched the marketplace for words by asking a simple question. What do you think the world needs more of?

Celebrities and influencers including Beyoncé, YouTube personality Kid President, David Guetta and Mikky Ekko created video and music content; inviting people to share a word and make it a reality.

Kid President asked Beyoncé for help to launch World Humanitarian Day 2013 through a YouTube video that quickly generating global PR.

We used the UN building as a PR vehicle with an interactive projection of live tweets, the first in the United Nations history.

Over 100 community events were held around the world to generate PR inspire action.

The Campaign hashtags #TheWorldNeedsMore and #WHD2013 trended worldwide on several occasions.

The story was picked up in global earned media including New York Times, CNN and Forbes, MTV, RollingStone and Billboard.

YouTube superstar Kid President’s light-hearted and ‘full of life’ personality proved to be the perfect sentiment to engage people to participate with our platform, inviting the world to share a word and make it a reality.

His youth and innocence empowered our call to action and turned a spot that could have become naïve and over promising into a charming and honest piece of film that really engaged people around the world.

The marketplace for words was so successful the UN has made it a permanent platform.

- Major brands and individuals sponsored words including Intel, Beyoncé, Barclays, David Guetta and Intel.

- 2.5 million words shared to date.

- Over $700,000 raised.

- 1.3 billion social media impressions earned.

- #TheWorldNeedsMore and #WHD2013 trended worldwide on several occasions.

- Earned major international news and PR including New York Times, USA Today, Daily Mirror, CNN, Huffington Post, MTV, Bloomberg Business and Forbes.

- People from 223 different countries visited TheWorldNeedsMore.org.

- Over 230,000 unique page views in the first two weeks.