The Travel Channel's "World Poker Tour" revived the classic American card game and transformed it into a televised sensation with a cult-like following. The show's infusion of cutting-edge television production values and game commentary gave viewers a glimpse of the dramatic world of high-stakes tournament poker. We developed an online campaign for World Poker Tour that would capture all the excitement of the show and engage the target audience (males aged 25-49) on a deeper level than the show itself. We created an interactive poker campaign that shows users the ins and outs of becoming better poker players while immersing them in the World Poker Tour brand.