Brands that just take are not cool anymore. Nowadays, consumers expect the opportunity to get something back for their custom. That's why MasterCard have designed World Card, which is designed to make the user’s world more rewarding.The unlikely hero in this campaign is a regular guy called Neville, who receives the world’s biggest ‘thank you’ for simply buying £34 of groceries! Cue Bonnie Tyler, jetpacks, dogs driving cars and hot air balloons!