Our solution was to create the world’s first connected cocktail library, combining aesthetic, function and sustainability to create an intuitive, cross-platform product and service.

We’ve replaced the traditional glass bottle with a vacuum deposition, coated polymer-laminate pouch which creates an air tight seal to protect the taste and integrity of the alcohol. Housed in a coated cross-ply card wrap, both the pouch and casing are 100% recyclable and sit on the innovative smart tray and app.

The cartridges are lighter, fit easily in a letter box, and will cut out layers of potential emissions thanks to their increased packaging efficiency and delivery direct to the end user.

The complete digital and physical eco-system, will create brand new e-commerce opportunities, CRM and multichannel touchpoints for customers. Data generated by the system will allow our client to better serve their customers, and stay ahead of the game in the crowded marketplace.

Each cartridge, filled with one of our client’s premium spirits, sits atop, and interacts with the connected smart tray and app. Pioneering engineering techniques include a passive, non electronic, low-cost pressure system that ensures premium delivery of the liquid, whatever its viscosity. The smart tray suggests the correct measure and monitors liquid levels, allowing new cartridges to be ordered off the app direct from the supplier when stocks are low. New formats drive efficiency through space and weight saving, revolutionising distribution and delivery of spirits and putting the drinks provider and consumer in direct contact for the first time.

The app opens up the world of cocktail-making, connecting users with top mixologists and providing step-by-step instructions each step of the way. As more cocktails are mastered, it encourages independent experimentation, suggesting new recipes based on the learned behaviours of each user and their favourite tastes. With data at the heart of the product, the provider will gain invaluable insight into how, and when, their drinks are consumed, creating a solid foundation for future innovation.

With the prototype unveiled in 2014, our solution was revealed in Las Vegas at CES 2017 and is now set to launch to market in 2018.

The data generated by the design has the potential to transform business for our client. Understanding consumption habits can assist in optimising the business supply chain and distribution; knowing drinking preferences allows for more poignant and relevant cross-channel marketing at on-trade retail channels. What's more, regional habits and cultural cycles can be tapped into to provide the best ever service. With this product, the drinks manufacturer has the ability to reach its global customer base with unfettered intelligence on how its products are being consumed.

By understanding the behavioural data in home entertaining, our client is able not only to better serve its clientele, but also provide a bedrock for developing products and services curated to the evolution of at-home entertaining. This is an unparalleled development within a crowded marketplace, in which opportunities for meaningful growth previously lay in mergers and acquisitions.

Subsequent to this, 7 powerful global patents were