The Glenlivet was the first whiskey to get licensed in 1824.

For hundreds of years, it has never changed the original taste and set the standard for single malt whiskey. “Originality” has been the most important brand equity of The Glenlivet.

Because one of the major competitors adjusted their taste to suit Taiwanese’s preference and they are getting more popular these days. As a result, The Glenlivet ”Originality” appeal seems to have lost their attractiveness.

Our key challenge is "How to make consumer to have the same feeling of The Glenlivet being the originality of single malt whiskey again?"

Tsai Ming-liang and Lee Kang-sheng are film collaborators with distinctive styles but similar philosophies.

Even though their works have for many years garnered considerable attention and controversy, they’ve always believed in their creative vision, refusing to change their minds in response to external noise,and have received numerous major international awards.

This time, the two return to the scene of their first film, Ximending.

Once again, they are true to their creative vision, employing a brand-new style of performance.

Once again, they convey their never-changing belief.

They also perfectly embody The Glenlivet’s whiskey-making spirit of “Single Belief”, which has never changed since 1824.

We put actor just held on to his position, no matter what happened, he remained stand­still, to express their forever unchanged belief in their own concept.

We put actor among general public in a crowded street in Ximending, where is one of the most popular local spots in Taipei and the place where the director shot his first movie.

He just held on to his position, no matter what happened, he remained stand­still. We used Lee's motionless action to express their forever unchanged belief in their own concept in movie­making.

Besides this 15mins short movie which will be screened in Ximending theaters,

we also produced a 1 min, internet film and 3 x 20 seconds short versions.