Cannes Lions

WORLD'S MOST OBVIOUS IDEA

DEUTSCH, Los Angeles / TACO BELL / 2014

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When Taco Bell launched the Doritos Locos Taco, a Taco Bell taco with a shell made of Doritos, it became an instant phenomenon that penetrated pop culture and social media. It was only a matter of time before Taco Bell launched a Cool Ranch version, since Cool Ranch is the most popular Doritos flavor. We noticed that throughout social media people were anticipating what flavor Taco Bell would make next. And we found a simple truth that anyone who tasted the original had the exact same thought: they should make a Cool Ranch one.

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