To challenge UEFA Beer monopoly, WOZ Die Wochenzeitung launched a special card which was distributed in the Fan Zones etc. The cards one side was for a WOZ sample subscription and the other sida was a sticker in disguise that could be lifted off and stuck on the beer, renaming it WOZ beer and with the claim totally following the WOZ motto: Have your own opinion, also during the European Football Championships and in beer matters.

WOZ sample subscriptions were ordered and WOZ once again put themselfes on the map, as an opinion inspiring, eye opening newspaper with fresh ideas on how to change things.