The focus for the Kigurumi Mobile Phone is to emphasise the noble appeal of this product: interchangeable outer shell.Kigurumi Mobile phones have outer covers that resemble a cow, tire tread pattern, a dino's egg, etc. With these kind of looks, they are an entirely new generation of mobile terminals with eye-pleasing shapes. This combination of seemingly irrelevant visual factors is proved highly visible and thus has contributed to sales figures, while the webpage itself has been visited frequently by a large number of people.