Cannes Lions

WRIGLEY BUSINESS CARDS

DDB, Sydney / WRIGLEY / 2013

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Overview

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Credits

Overview

Description

We wanted to create a card that was instantly recognizable as a card for Wrigley. It had to reflect the Wrigley brand and what it stood for.

We also took into account how important first impressions are, so we wanted to create cards that would instantly have an emotional reaction on anyone who was offered one. We were hoping that reaction would be a positive one.

Execution

We gave the new look corporate business cards a decidedly un-corporate feel by designing the cards to actually look like a pack of chewing gum.

We based our idea on the iconic Wrigley chewing gum pack. The cards and the card holder are identical in size and feel to the original product.

Outcome

The Wrigley Chewing Gum cards were an instant success. They created a positive reaction on everyone that received one and lived up to the motto of Wrigley: ‘Create simple pleasures’.

Chris Blayney, Marketing Director at Wrigley was thrilled with the work and said “We were really impressed with the design of the business cards. They simply and brilliantly bring to life our business and are a real talking point for all who we share them with.”

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