The Fiat 500 is a smart and contemporary mobility concept that accompanies and inspires people throughout their lives. So to present the Fiat 500 online, we created an unprecedented navigation concept. Instead of having to click through complex navigation structures, user simply swipe through the website with the mouse. This way they intuitively experience the unlimited configuration possibilities the Fiat 500 offers. It’s an iPad feeling on a PC. Thanks to HTML5 technology, the stop-motion-animations also run on mobile devices – so that users can configure their individual Cinquecento anytime, anywhere.