Cannes Lions

WWW.STOPTORTURE.ORG

YOUNG & RUBICAM, Miami / AMNESTY INTERNATIONAL / 2003

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Film

Overview

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Overview

Description

Two couples having dinner in a restaurant are alarmed by one of the men, as he begins to choke on his food. What follows is even more alarming.

Execution

According to Amnesty International statistics, young people tend not to sign any petition let alone for the abolition of the death penalty. That’s why the media department worked closely with the creative department in developing ways for young people to feel more identified. This is how the idea of taking the typical petition to another medium - a wall - came about.

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2019, AMNESTY INTERNATIONAL

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