Cannes Lions

X-TRAIL SPECIAL EDITION

WHYBIN\TBWA, Auckland / NISSAN / 2005

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Overview

Entries

Credits

OVERVIEW

Description

We made a map of New Zealand look like the kids had got hold of it and changed all the distances from kilometres into the length of their favourite films. A test drive included a free DVD of their choice from 20 titles.

Outcome

A 4% redemption, which is high for this type of activity in New Zealand over the Christmas holiday period.

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