Cannes Lions

QASHQAI

TBWA\PARIS, Boulogne-Billancourt / NISSAN / 2010

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Supporting the reveal of the new Nissan QASHQAI. The compact Crossover went through an extensive facelift in March 2010, cementing its class-leading position in Europe, despite fierce competition.The new Nissan Qashqai challenges the city, its playground, to an enormous paintball fight. A mixture of war and art where the Qashqai performs a series of flips and stunts. Our hero no longer copes with the city but actively takes control of its favourite “battlefield”, becoming the master of ‘Urbanproof’.

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