A motocross rider holding a digital stopwatch over his head atop a sand dune opens the film. A voice starts counting down from 60, and the digital clock follows suit. Shot after shot, we see epic environments, action shots, and glimpses of people having fun, as the scenery switches from sand to dirt, water to snow, and back again, all keeping rhythm with the counting voice. As the countdown approaches zero, the voice reminds us that the time to play is now. The moral of the story: Don’t waste time, grab your Tacoma, go out, play and – most importantly – have fun!