To communicate that this game is about a protagonist whose shadow becomes a dragon when he fights, we created an interactive outdoor advertisement where people play with their shadows in Shibuya, center of Japan's youth culture. We combined our online interactive experience design technology with our sensing technology, developed for media art installations, to create a previously inconceivable real-world interactive experience where shadows were projected as animations on a giant wall in real time.

The game software was purchased by half of all the Xbox 360 users in Japan. Within two weeks of beginning this promotion, we gained the number one word ranking for blog searches, according to Technorati.