The USP of the new radio module XT55 is the fact that it is an 'all-in-one' solution, a single module that provides three advantages at once. To put this in sports terminology: with one decisive shot, you gain three points! Imagery and copy tonality were drawn from the international football world.

Feedback indicated that the results of the mailing were really great. Never before had a mailing caused so many requests for more information which often ended in sales talks.The mailing achieved an outstanding response rate of 6% and resulted in appointments for discussion and subsequent business.