To increase traffic to Yahoo! Music Canada, we needed to boost activity among Canadian teens. In order to do that it was important to change their current perception of the brand to one that was cool and relevant. We found our answer in a monkey.

Dance Dance Monkey is a fun, irreverent online experience where users can interact with an animated monkey. By choosing different musical genres, the monkey changes outfits as well as background music. The more outfits you change, the more “mashed up” the background music becomes, showcasing the breadth of selection and creating a fun user experience.