Cannes Lions
BLACK ROCKET EURO RSCG, San Francisco / YAHOO / 2004
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Description
Open on a crowded subway station where everyone carries a search bar. While people are boarding, a man runs to catch the train. At the last moment, he uses his search bar to catch the door. Once on the train, we see that his search bar reads: NYC subway schedules. Yahoo! Search. Faster. Easier. Bingo.
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