Cannes Lions

YAMAHA R1 SPORT BIKE

PAGES BBDO, Santo Domingo / SANTO DOMINGO MOTORS / 2007

Awards:

1 Shortlisted Cannes Lions
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Description

To communicate how fast the new Yamaha R1 is we created a very short viral clip of a person folding a t-shirt. The objective of this communication was also to promote a temporary mini-site created for this product so that interested users could find out about all the other features of this bike. We made a remake of a very successful viral video and merged it with the benefit of the product, thus creating a message that didn't look like advertising and looked more like fun.

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