The content is designed to provide the experience of a tour of the Yamazaki Distillery, renowned for its world-class single malt whisky, to a wide audience using digital media. The decades needed to produce whisky are condensed into an interactive movie lasting approximately three minutes. The audience discovers the essence of craftsmanship, transcending time and space, encountering sensations beyond those that can be experienced on an actual distillery tour. Every moment of every image is a gateway to a new aspect of whisky-making. Each small detail of the content allows the audience to discover the essential philosophy that exists behind whisky-making. This experience sets the campaign apart from short-lived, attention-grabbing content.