The creative solution was a calendar that would reinforce the message of memorable international holidays throughout the year. The calendar was executed as a series of 12 travel lists, one for each month. Each written by a different traveller for a different international destination. The list comprised of physical items in a travelbag plus the great experiences that the traveler carried back with him. The idea: To allow the calendar receiver to share in the magic of a perfect holiday throughout the year; connect that magic with Yatra.com and log on to the portal to book a similar experience.