Cannes Lions
TRIBAL DDB INDIA, Mumbai / YATRA ONLINE / 2007
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The moment someone you know takes a vacation, you feel the need to go on one too.We took this one step forward by making a man’s best friend online, the much abused mouse cursor disappeared i.e. sent him on a vacation.Yatra banners became the talk of the town for making the cursors disappear, something that has never been done before.“Yatra” which means travel in Hindi, came to us because of the need to promote the various sections dedicated to travel e.g. weekend, hill station, religious, beach travel etc on the site. We had to do something radical, something so extreme, that it would leave a lasting impression on the user.
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