Cannes Lions

YAWNS

Y&R COLOMBIA, Bogota / HAMBURGUESAS EL CORRAL / 2014

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Hunger makes us yawn. That's why we decided to use our fan's webcams to reward them according to the size of their yawn. The bigger their yawn, the bigger their hamburger. At first we did it in our restaurants in order to make a video of the activity and spread the yawns all across the internet.

Outcome

In the first weekend we had 3,570 winners , 31,000 persons visited our fanpage, resulting in 57% fans increase in Facebook. At the end 300,000 bigger hamburgers were given to our happy customers.

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