Cannes Lions

YEBISU BEER

HAKUHODO, Tokyo / SAPPORO BREWERIES / 2006

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For 12 Years, one season followed by another, YEBISU TVCMs have been depicting the glory of beer drinking in Japan with the accompaniment of unforgettable movie theme music "The Third Man".

As a result, YEBISU has now become the nation's one and only beer brand that has established its position as "premium beer".Trying to live up to already high quality image, this year, the theme of the series is "banquet".This series depicts jolly making unique to beer with a lot of class that only YEBISU can deserve. YEBISU: a little bit of indulgence.

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